While the higher ups at the company might be assuming that the product they have in hand is better than the ones given by the market but this is not how the general public will always see it. This is due to the simple fact that the higher ups at the company and the people who purchase the product are at two opposite sides. The task is in the hands of the management to put out their beliefs that their product is excellent on to the public and convince to believe the same. The higher ups at your company might cry that the average consumer is wrong but how the public perceives the product is quite critical for success. If any company fails to find a way to change the bad perception that consumers have of the company and its name then the chances of the company failing is extremely high. Changing how people feel and view your brand is not something that can be done in a couple of hours or by simply by making use of custom company T-shirts with the company name or by making use of custom beanies. Instead it happens due to a long process that involves advertising, gaining good reviews and having a good staff force and customer service. Some ways a company can implement to change how their firm and brand is perceived is to do a check internally. Ask yourself if something can be tweaked inside the organization to give the general public the product in a manner that they want and will please them.
Take a look at the customer service division ad check how they are performing and if it is up to standard. There could even be problems due to bad management and such problems should be immediately rectified. Take advantage of the wide reach of social media. While it is true that the newspaper and the tv format is still popular among the masses, social media is quickly becoming an efficient tool at marketing a company. Regardless of if the company is just starting out, having a strong social media presence is advised as it gives the average consumer an easy and hassle free way of contacting the company for anything. Often overlooked, take a moment to go through your production line and use your products. There is no point in having a great and expensive advertising campaign if the end product is of bad quality as this can easily cause a customer to switch to a better brand. Always strive to up the quality and service of what you are offering.